Communications and Marketing

Employees are responsible for promoting the university and increasing its visibility through the collection, development and dissemination of information about the university to multiple internal and external constituencies using a variety of media.

Advertising

Employees in this subfamily are responsible for developing media plans with external media vendors and internal clients, and for purchasing advertising placements. Duties include managing advertising sales for internal publications.

			N/A - (E4)
			N/A - (E3)
			N/A - (E2)
N/A - (IC5)			N/A - (E1)
N/A - (IC4)			N/A - (M4)
N/A - (IC3)			Director, Advertising (M3)
Advertising Associate II (IC2)			N/A - (M2)
Advertising Associate I (IC1)			N/A - (M1)
	N/A - (SS3)
	N/A - (SS2)
	N/A - (SS1)

Athletic Communications

Employees in this subfamily are responsible for the operations that support the intercollegiate athletics program. Duties may include managing internal and external business relationships, administering budgets and managing facilities.

			N/A - (E4)
			N/A - (E3)
			N/A - (E2)
N/A - (IC5)			N/A - (E1)
N/A - (IC4)			N/A - (M4)
N/A - (IC3)			Director, Athletics Communications (M3)
Athletics Communications Associate II (IC2)			Manager, Athletics Communications (M2)
Athletics Communications Associate I (IC1)			N/A - (M1)
	N/A - (SS3)
	N/A - (SS2)
	N/A - (SS1)

All Functions

Employees in this subfamily are responsible for promoting the university and increasing its visibility through the collection, development and dissemination of information about the university to multiple internal and external constituencies using a variety of media.

			Top Communications & Marketing Officer (E4)
			N/A - (E3)
			N/A - (E2)
N/A - (IC5)			N/A - (E1)
N/A - (IC4)			N/A - (M4)
N/A - (IC3)			N/A - (M3)
N/A - (IC2)			N/A - (M2)
N/A - (IC1)			N/A - (M1)
	N/A - (SS3)
	N/A - (SS2)
	N/A - (SS1)

Communications and Public Relations

Employees in this subfamily are responsible for developing and implementing an effective and strategic communications and public relations program for the university. Key responsibilities include evaluating advertising and promotion programs to determine whether they are compatible with the university's public relations efforts.

			N/A - (E4)
			N/A - (E3)
			Associate Vice President, Communications (E2)
N/A - (IC5)			Assistant Vice President, Communications (E1)
Communications Associate V (IC4)			Top Constituent Communications (M4)
Communications Associate IV (IC3)			Director, Communications - School/Division (M3)
Communications Associate III (IC2)			N/A - (M2)
Communications Associate II (IC1)			N/A - (M1)
	N/A - (SS3)
	Communications Associate I (SS2)
	N/A - (SS1)

Government and Community Relations

Employees in this subfamily are responsible for establishing and maintaining a positive relationship with local, state, and federal governments. Duties include serving as GW's advocacy voice with all elected and appointed officials and expanding and strengthening relationships with local community and neighborhood organizations.

			N/A - (E4)
			N/A - (E3)
			Top Government/Community Relations Officer (E2)
N/A - (IC5)			N/A (E1)
N/A - (IC4)			N/A - (M4)
Director, Government Relations (IC3)			N/A - (M3)
Government Relations Specialist (IC2)			N/A - (M2)
N/A - (IC1)			N/A - (M1)
	N/A - (SS3)
	N/A - (SS2)
	N/A - (SS1)

Graphic and Visual Arts

Employees in this subfamily are responsible for creating visual concepts, by hand or using computer software, to communicate ideas that inspire and inform consumers. Key responsibilities include developing the overall layout and production design for advertisements, brochures, magazines and corporate reports related to the university, including web and multimedia.

			N/A - (E4)
			N/A - (E3)
			N/A - (E2)
N/A - (IC5)			N/A (E1)
N/A (IC4)			Creative Director (M4)
Graphic Designer II (IC3)			Art Director (M3)
Graphic Designer I (IC2)			N/A - (M2)
Graphic Design Associate (IC1)			N/A - (M1)
	N/A - (SS3)
	N/A - (SS2)
	N/A - (SS1)

Marketing and Brand Management

Employees in this subfamily are responsible for the promotion and advertisement of the university brand and values through market analysis and communications. Individuals in this area promote the university by developing brand standards and usage guidelines, assisting with integrating the university brand into various communications campaigns, and monitoring brand usage. Employees work with clients in the development or refinement of client marketing (web, print, multimedia) strategies.

			N/A - (E4)
			N/A - (E3)
			Top Marketing/Creative Officer (E2)
N/A - (IC5)			N/A (E1)
N/A (IC4)			Director, Marketing (M4)
Marketing Specialist III (IC3)			N/A - (M3)
Marketing Specialist II (IC2)			Manager, Marketing (M2)
Marketing Specialist I (IC1)			N/A - (M1)
	N/A - (SS3)
	N/A - (SS2)
	N/A - (SS1)

Media Relations

Employees in this subfamily are responsible for managing communication between the university and various media outlets by using press releases and other appropriate communications channels to improve relationships with media sources and journalists to obtain optimum media coverage for the university. This sub-family is reserved for positions responsible for media relations in the Division of External Relations and select schools. 

			N/A - (E4)
			N/A - (E3)
			N/A - (E2)
N/A - (IC5)			Top Media Relations Officer (E1)
N/A (IC4)			N/A - (M4)
Media Relations Specialist III (IC3)			N/A - (M3)
Media Relations Specialist II (IC2)			Director, Media Relations (M2)
Media Relations Specialist I (IC1)			Manager, Media Relations (M1)
	N/A - (SS3)
	N/A - (SS2)
	N/A - (SS1)

Multimedia Production

Employees in this subfamily are responsible for the production and delivery of various multimedia deliverables, including video, photography, and other digital output to support the University's communication plans and initiatives. Duties include determining client need, managing internal project teams, and utilizing creative best practices to deliver quality results.

			N/A - (E4)
			N/A - (E3)
			N/A - (E2)
N/A - (IC5)			N/A - (E1)
N/A - (IC4)			N/A - (M4)
Multimedia Producer II (IC3)			N/A - (M3)
Multimedia Producer I (IC2)			N/A - (M2)
N/A - (IC1)			Manager, Multimedia Production (M1)
	Multimedia Coordinator (SS3)
	N/A - (SS2)
	N/A - (SS1)

Online/Digital Marketing

Employees in this subfamily are responsible for the development and design of web-based and digital marketing strategies using appropriate tools including various social media platforms, web writing, online content strategy, search engine optimization, and online infrastructure development.

			N/A - (E4)
			N/A - (E3)
			N/A - (E2)
N/A - (IC5)			Executive Director, Digital Marketing (E1)
N/A - (IC4)			Director, Digital Marketing (M4)
Digital Content Specialist III (IC3)			N/A - (M3)
Digital Content Specialist II (IC2)			Manager, Digital Marketing (M2)
N/A - (IC1)			Supervisor, Digital Marketing (M1)
	Digital Content Specialist I (SS3)
	N/A - (SS2)
	N/A - (SS1)

Writing and Editing

Employees in this subfamily are responsible for creating, reviewing and revising text content for web-based media or print publications related to the university. Employees may edit and manage a publication on behalf of a university department or institute.

			N/A - (E4)
			N/A - (E3)
			N/A - (E2)
N/A - (IC5)			N/A - (E1)
N/A - (IC4)			N/A - (M4)
N/A - (IC3)			Director, Editorial Services (M3)
Writer/Editor III (IC2)			Managing Editor (M2)
Writer/Editor II (IC1)			N/A - (M1)
	Writer/Editor I (SS3)
	N/A - (SS2)
	Editorial Assistant (SS1)

Website Design and Development

Accountable for the design, maintenance, technical functionality and content of a website for internal employees and external marketing/communications purposes.  Programming website functionality using programming languages in addition to scripting languages to optimize performance, security, and scalability.

			N/A - (E4)
			N/A - (E3)
			N/A - (E2)
N/A - (IC5)			N/A - (E1)
N/A - (IC4)			N/A - (M4)
Front End Web Developer II (IC3)			N/A - (M3)
Front End Web Developer I (IC2)			Manager, Front End Web Development (M2)
Web Associate (IC1)			N/A - (M1)
	Web Developer Apprentice (SS3)
	N/A - (SS2)
	N/A - (SS1)