Marketing and Brand Management

Employees in this subfamily are responsible for the promotion and advertisement of the university brand and values through market analysis and communications. Individuals in this area promote the university by developing brand standards and usage guidelines, assisting with integrating the university brand into various communications campaigns, and monitoring brand usage. Employees work with clients in the development or refinement of client marketing (web, print, multimedia) strategies.

			N/A - (E4)
			N/A - (E3)
			Top Marketing/Creative Officer (E2)
N/A - (IC5)			N/A (E1)
N/A (IC4)			Director, Marketing (M4)
Marketing Specialist III (IC3)			N/A - (M3)
Marketing Specialist II (IC2)			Manager, Marketing (M2)
Marketing Specialist I (IC1)			N/A - (M1)
	N/A - (SS3)
	N/A - (SS2)
	N/A - (SS1)